Puma Volvo Ocean RaceAmsterdam, The Netherlands

Sports brand Puma puts the punch behind its core values by using Kubik mobile retail units for a variety of events. And Lagotronics Projects brings the containers to life with LED!

Puma asked Kubik Amsterdam for an easy-to-use and quick-to-install mobile unit system that would project the core values of the Puma brand. The units had to be quick and simple to assemble/disassemble and comprise the Puma collection and Puma experience in the broadest sense.

Puma is a sporty brand, and in all its communications it wants to stress the core values of the company: to-the-point, robust, dynamic and sporty. This is a challenge for large, cumbersome mobile retail units – certainly when we are talking about a wide variety of construction works designed around 20 and 40-foot containers that must be quick to place effectively in a variety of settings. Kubik Amsterdam rose to the challenge, and called on Lagotronics Projects for the finishing touch!

The 8 x 40 and 4 x 20-foot containers were developed to allow arrangement in different configurations laterally or stacked vertically. Perfect for trade fair, VIP area or as a real eye-catcher in a high-profile location like the entrance to the Volvo Ocean Race. The solution by Kubik and Lagotronics Projects in combination with flexible planks and hangers allows any conceivable set-up. Mirrors, light boxes, and other accessories are easy to integrate. The Lagotronics Projects sunlight sticks can be programmed as required to control the LED lighting to create atmosphere in and around a space and to light products.

The robust look of the containers stacked and positioned in a variety of ways expresses exactly what Puma wants to be. It is a message that Kubik understood perfectly. And with the functional and decorative LED lighting by Lagotronics Projects, it projects the brand values just as perfectly. Puma and Kubik are very satisfied with the end result. And so are we!