In Emmen, the city center was turned into an interactive winter fairy tale where more than fifty shop windows were fitted with custom targets. Kids and adults explored the city through a scavenger hunt, using a ‘magic branch’ to activate decor, lighting, and even video projections. Local business owners were incredibly involved, and the route became a major draw for families, giving shop windows more attention than ever before.

In Venlo, the Magic Route brought the city’s rich history to life in a sparkling way. The route was launched as a cozy winter event where families gathered to discover local heritage while walking through the city. Using interactive targets and advanced lighting expertise, we created a connected path that led visitors through various dining and retail areas.